According to my dictionary, upgrade means to raise to a higher grade or position. Does anyone else find it ironic, then, that Beyonce's commercial for a TV company [I won't name it because I'm not about to promote them] focuses on the word "upgrade," yet it is degrading to females?
Does she really need the money that badly? In comparison, her commercial for American Express tries to show her as caring, wanting to purchase a personal gift for a relative on her own [with the help of her AmX card of course].
I've heard both males and females of various ages comment on how the TV commercial demeans women. Beyonce does nothing but shimmy and move suggestively while repeating the word "upgrade." Upgrade to what? The message seems to be, move up to a slut???!!! Is that the message that someone with her talent and position wants to send to the young girls who look up to her?
Shame on her! She should be using her fame to make the world a better place for the women who follow. She's already got a fortune. Wouldn't it be fortunate if she'd look deeper than the dollar?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment